/* ══════════════════════════════════════════════════════════════════
   WALLWRIGHT STUDIO — shared design system
   Loaded by every page: index, homeowner, designer, calculator, funnel.
   Page-specific rules live in a <style> block on the page itself.
   ══════════════════════════════════════════════════════════════════ */

  :root {
    /* Plaster / lime / clay, derived from the materials themselves */
    --clay:        #2a241e;   /* deep burnt umber */
    --clay-mid:    #3d342a;
    --clay-soft:   #5a4d3f;
    --lime:        #ede4d3;   /* unwashed lime plaster */
    --lime-warm:   #e2d5bc;
    --lime-deep:   #c9b89a;
    --sand:        #b59875;
    --ochre:       #8a6d44;   /* the single accent, controlled */
    --paper:       #f6f0e3;
    --ink:         #1a1612;
    --line:        rgba(42, 36, 30, 0.14);
    --line-strong: rgba(42, 36, 30, 0.28);
  }

  * { margin: 0; padding: 0; box-sizing: border-box; }
  html { scroll-behavior: smooth; }
  ::selection { background: var(--clay); color: var(--lime); }

  body {
    font-family: 'Inter Tight', system-ui, sans-serif;
    font-weight: 300;
    color: var(--ink);
    background: var(--paper);
    overflow-x: hidden;
    line-height: 1.55;
    -webkit-font-smoothing: antialiased;
  }

  /* Plaster grain: subtle noise layered globally */
  body::before {
    content: '';
    position: fixed;
    inset: 0;
    pointer-events: none;
    z-index: 1;
    opacity: 0.5;
    mix-blend-mode: multiply;
    background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0.16 0 0 0 0 0.13 0 0 0 0 0.10 0 0 0 0.10 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  }

  /* ───────── NAV ───────── */
  nav {
    position: fixed;
    top: 0; left: 0; right: 0;
    z-index: 100;
    display: flex;
    align-items: center;
    justify-content: space-between;
    padding: 16px 56px;
    transition: all 0.4s ease;
  }
  nav.scrolled {
    background: rgba(246, 240, 227, 0.92);
    backdrop-filter: blur(10px);
    padding: 10px 56px;
    border-bottom: 1px solid var(--line);
  }
  .nav-logo {
    display: block;
    line-height: 0;
  }
  .nav-links {
    display: flex;
    gap: 38px;
    list-style: none;
  }
  .nav-links a {
    font-family: 'JetBrains Mono', monospace;
    font-size: 10.5px;
    font-weight: 400;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--clay-mid);
    text-decoration: none;
    transition: color 0.2s;
  }
  .nav-links a:hover { color: var(--ochre); }
  .nav-cta {
    font-family: 'JetBrains Mono', monospace;
    font-size: 10.5px;
    letter-spacing: 0.16em;
    text-transform: uppercase;
    color: var(--paper);
    background: var(--clay);
    padding: 12px 22px;
    text-decoration: none;
    border-radius: 0;
    transition: background 0.2s;
  }
  .nav-cta:hover { background: var(--ochre); }
  @media (max-width: 820px) {
    nav { padding: 14px 24px; }
    .nav-links { display: none; }
  }

  /* ───────── HERO ───────── */
  .hero {
    min-height: 100vh;
    position: relative;
    display: grid;
    grid-template-columns: 1.2fr 1fr;
    align-items: center;
    padding: 0 56px;
    z-index: 2;
  }
  .hero-content {
    padding-top: 80px;
    max-width: 640px;
    position: relative;
    z-index: 3;
  }
  .hero-eyebrow {
    font-family: 'JetBrains Mono', monospace;
    font-size: 11px;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--ochre);
    margin-bottom: 28px;
    display: flex;
    align-items: center;
    gap: 14px;
  }
  .hero-eyebrow::before {
    content: '';
    width: 36px;
    height: 1px;
    background: var(--ochre);
  }
  .hero h1 {
    font-family: 'Fraunces', serif;
    font-weight: 300;
    font-size: clamp(48px, 6.4vw, 92px);
    line-height: 0.98;
    letter-spacing: -0.025em;
    color: var(--clay);
    margin-bottom: 32px;
  }
  .hero h1 em {
    font-style: italic;
    font-weight: 300;
    color: var(--ochre);
  }
  .hero-sub {
    font-size: 19px;
    line-height: 1.6;
    color: var(--clay-mid);
    max-width: 520px;
    margin-bottom: 44px;
    font-weight: 300;
  }
  .hero-actions {
    display: flex;
    align-items: center;
    gap: 28px;
    flex-wrap: wrap;
  }
  .btn-primary {
    font-family: 'JetBrains Mono', monospace;
    font-size: 11.5px;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--paper);
    background: var(--clay);
    padding: 18px 32px;
    text-decoration: none;
    display: inline-flex;
    align-items: center;
    gap: 12px;
    transition: all 0.25s ease;
    border: 1px solid var(--clay);
  }
  .btn-primary:hover { background: var(--ochre); border-color: var(--ochre); }
  .btn-primary::after { content: '→'; transition: transform 0.25s; }
  .btn-primary:hover::after { transform: translateX(4px); }

  .btn-ghost {
    font-family: 'Fraunces', serif;
    font-style: italic;
    font-size: 17px;
    color: var(--clay);
    text-decoration: none;
    border-bottom: 1px solid var(--line-strong);
    padding-bottom: 4px;
    transition: border-color 0.2s;
  }
  .btn-ghost:hover { border-color: var(--clay); }

  /* Hero plaster panel: material as image */
  .hero-visual {
    position: relative;
    height: 86vh;
    margin-right: -56px;
    overflow: hidden;
  }
  .hero-plaster {
    position: absolute;
    inset: 0;
    background:
      radial-gradient(ellipse at 30% 20%, rgba(237, 228, 211, 0.6), transparent 55%),
      radial-gradient(ellipse at 70% 80%, rgba(138, 109, 68, 0.18), transparent 60%),
      linear-gradient(135deg, var(--lime-warm) 0%, var(--lime-deep) 45%, var(--sand) 100%);
  }
  .hero-plaster::after {
    content: '';
    position: absolute;
    inset: 0;
    background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 400 400' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='p'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.015' numOctaves='4' seed='4'/%3E%3CfeColorMatrix values='0 0 0 0 0.42 0 0 0 0 0.32 0 0 0 0 0.22 0 0 0 0.5 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23p)'/%3E%3C/svg%3E");
    mix-blend-mode: multiply;
    opacity: 0.55;
  }
  .hero-visual-tag {
    position: absolute;
    bottom: 32px;
    left: 32px;
    font-family: 'JetBrains Mono', monospace;
    font-size: 10.5px;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--clay);
    background: rgba(246, 240, 227, 0.88);
    padding: 10px 16px;
    backdrop-filter: blur(4px);
  }
  .hero-signet {
    position: absolute;
    top: 36px;
    right: 36px;
    width: 132px;
    height: 132px;
    opacity: 0.82;
    mix-blend-mode: multiply;
    pointer-events: none;
  }
  .hero-signet svg { width: 100%; height: 100%; display: block; }
  @media (max-width: 980px) {
    .hero-signet { width: 96px; height: 96px; top: 24px; right: 24px; }
  }

  @media (max-width: 980px) {
    .hero { grid-template-columns: 1fr; padding: 100px 24px 60px; min-height: auto; }
    .hero-visual { height: 60vh; margin: 40px -24px 0; }
    .hero-content { padding-top: 0; }
  }

  /* ───────── SECTIONS ───────── */
  section { position: relative; z-index: 2; }
  .container {
    max-width: 1280px;
    margin: 0 auto;
    padding: 0 56px;
  }
  @media (max-width: 820px) { .container { padding: 0 24px; } }

  .section-tag {
    font-family: 'JetBrains Mono', monospace;
    font-size: 10.5px;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--ochre);
    margin-bottom: 22px;
    display: flex;
    align-items: center;
    gap: 14px;
  }
  .section-tag::before {
    content: '';
    width: 36px;
    height: 1px;
    background: var(--ochre);
  }
  .section-head {
    font-family: 'Fraunces', serif;
    font-weight: 300;
    font-size: clamp(36px, 4.4vw, 60px);
    line-height: 1.05;
    letter-spacing: -0.02em;
    color: var(--clay);
    margin-bottom: 28px;
    max-width: 880px;
  }
  .section-head em {
    font-style: italic;
    color: var(--ochre);
    font-weight: 300;
  }

  /* ───────── PROBLEM ───────── */
  .problem {
    padding: 140px 0 120px;
    background: var(--paper);
  }
  .problem-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 80px;
    align-items: start;
  }
  .problem-lead p {
    font-family: 'Fraunces', serif;
    font-weight: 300;
    font-size: 28px;
    line-height: 1.4;
    color: var(--clay);
    letter-spacing: -0.01em;
  }
  .problem-lead p em {
    font-style: italic;
    color: var(--ochre);
  }
  .problem-detail {
    font-size: 17px;
    line-height: 1.7;
    color: var(--clay-mid);
  }
  .problem-detail p + p { margin-top: 18px; }
  @media (max-width: 820px) {
    .problem { padding: 90px 0 80px; }
    .problem-grid { grid-template-columns: 1fr; gap: 40px; }
    .problem-lead p { font-size: 22px; }
  }

  /* ───────── GUIDE ───────── */
  .guide {
    padding: 140px 0;
    background: var(--lime);
    position: relative;
    overflow: hidden;
  }
  .guide::before {
    content: '';
    position: absolute;
    inset: 0;
    background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 600 600' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='g'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.012' numOctaves='3' seed='8'/%3E%3CfeColorMatrix values='0 0 0 0 0.42 0 0 0 0 0.32 0 0 0 0 0.22 0 0 0 0.35 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23g)'/%3E%3C/svg%3E");
    mix-blend-mode: multiply;
    opacity: 0.5;
    pointer-events: none;
  }
  .guide-inner {
    position: relative;
    display: grid;
    grid-template-columns: 1fr 1.2fr;
    gap: 80px;
    align-items: center;
  }
  .guide-portrait {
    aspect-ratio: 4 / 5;
    background:
      radial-gradient(ellipse at 60% 30%, rgba(181, 152, 117, 0.5), transparent 60%),
      linear-gradient(160deg, var(--lime-deep) 0%, var(--sand) 60%, var(--clay-soft) 100%);
    position: relative;
    overflow: hidden;
  }
  .guide-portrait::after {
    content: 'PORTRAIT · JOSH + AMBER';
    position: absolute;
    bottom: 24px;
    left: 24px;
    font-family: 'JetBrains Mono', monospace;
    font-size: 10px;
    letter-spacing: 0.2em;
    color: rgba(246, 240, 227, 0.7);
  }
  .guide-portrait .portrait-mark {
    position: absolute;
    top: 24px;
    right: 24px;
    width: 46px;
    height: 44px;
    opacity: 0.8;
  }
  .guide-body h2 {
    font-family: 'Fraunces', serif;
    font-weight: 300;
    font-size: clamp(34px, 4vw, 52px);
    line-height: 1.05;
    color: var(--clay);
    margin-bottom: 28px;
    letter-spacing: -0.02em;
  }
  .guide-body h2 em { font-style: italic; color: var(--ochre); }
  .guide-body p {
    font-size: 17.5px;
    line-height: 1.7;
    color: var(--clay-mid);
    margin-bottom: 18px;
  }
  .guide-stats {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 0;
    margin-top: 44px;
    border-top: 1px solid var(--line-strong);
  }
  .guide-stat {
    padding: 24px 0;
    border-bottom: 1px solid var(--line);
  }
  .guide-stat:nth-child(odd) { padding-right: 24px; border-right: 1px solid var(--line); }
  .guide-stat:nth-child(even) { padding-left: 24px; }
  .guide-stat-num {
    font-family: 'Fraunces', serif;
    font-size: 38px;
    font-weight: 300;
    color: var(--clay);
    line-height: 1;
    letter-spacing: -0.02em;
  }
  .guide-stat-label {
    font-family: 'JetBrains Mono', monospace;
    font-size: 10px;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--clay-soft);
    margin-top: 10px;
  }
  @media (max-width: 980px) {
    .guide-inner { grid-template-columns: 1fr; gap: 50px; }
    .guide-portrait { max-width: 420px; }
  }

  /* ───────── SERVICES ───────── */
  .services { padding: 140px 0; background: var(--paper); }
  .services-head {
    display: flex;
    justify-content: space-between;
    align-items: end;
    margin-bottom: 80px;
    gap: 60px;
    flex-wrap: wrap;
  }
  .services-head .section-head { margin-bottom: 0; }
  .services-head-side {
    max-width: 360px;
    font-size: 16px;
    line-height: 1.65;
    color: var(--clay-mid);
  }
  .services-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 1px;
    background: var(--line-strong);
    border: 1px solid var(--line-strong);
  }
  .service {
    background: var(--paper);
    padding: 48px 42px;
    position: relative;
    transition: background 0.3s;
    cursor: default;
  }
  .service:hover { background: var(--lime); }
  .service-num {
    font-family: 'JetBrains Mono', monospace;
    font-size: 11px;
    letter-spacing: 0.2em;
    color: var(--ochre);
    margin-bottom: 24px;
  }
  .service-title {
    font-family: 'Fraunces', serif;
    font-weight: 300;
    font-size: 32px;
    line-height: 1.1;
    letter-spacing: -0.015em;
    color: var(--clay);
    margin-bottom: 18px;
  }
  .service-title em { font-style: italic; color: var(--ochre); }
  .service-desc {
    font-size: 15.5px;
    line-height: 1.65;
    color: var(--clay-mid);
    margin-bottom: 28px;
  }
  .service-swatch {
    aspect-ratio: 16 / 7;
    margin-bottom: 28px;
    position: relative;
    overflow: hidden;
  }
  .swatch-wallpaper {
    background:
      repeating-linear-gradient(110deg, rgba(138, 109, 68, 0.18) 0 2px, transparent 2px 14px),
      linear-gradient(135deg, var(--lime-warm), var(--lime-deep));
  }
  .swatch-millwork {
    background:
      repeating-linear-gradient(90deg, rgba(42, 36, 30, 0.06) 0 1px, transparent 1px 22px),
      linear-gradient(160deg, var(--sand), var(--clay-soft));
  }
  .swatch-lime {
    background:
      radial-gradient(ellipse at 30% 40%, rgba(237, 228, 211, 0.7), transparent 60%),
      radial-gradient(ellipse at 70% 70%, rgba(138, 109, 68, 0.2), transparent 55%),
      linear-gradient(135deg, var(--lime), var(--lime-deep));
  }
  .swatch-lime::after, .swatch-cement::after {
    content: '';
    position: absolute;
    inset: 0;
    background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='s'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.04' numOctaves='3' seed='3'/%3E%3CfeColorMatrix values='0 0 0 0 0.42 0 0 0 0 0.32 0 0 0 0 0.22 0 0 0 0.4 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23s)'/%3E%3C/svg%3E");
    mix-blend-mode: multiply;
    opacity: 0.6;
  }
  .swatch-cement {
    background: linear-gradient(135deg, #8a8478 0%, #6b6459 60%, #4a443a 100%);
  }
  .service-meta {
    font-family: 'JetBrains Mono', monospace;
    font-size: 10.5px;
    letter-spacing: 0.16em;
    text-transform: uppercase;
    color: var(--clay-soft);
    padding-top: 18px;
    border-top: 1px solid var(--line);
  }
  @media (max-width: 820px) {
    .services { padding: 90px 0; }
    .services-grid { grid-template-columns: 1fr; }
    .service { padding: 36px 28px; }
  }

  /* ───────── PLAN ───────── */
  .plan {
    padding: 160px 0;
    background: var(--clay);
    color: var(--lime);
    position: relative;
    overflow: hidden;
  }
  .plan::before {
    content: '';
    position: absolute;
    inset: 0;
    background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 600 600' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='pl'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.015' numOctaves='3' seed='2'/%3E%3CfeColorMatrix values='0 0 0 0 0.93 0 0 0 0 0.89 0 0 0 0 0.83 0 0 0 0.08 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23pl)'/%3E%3C/svg%3E");
    mix-blend-mode: screen;
    opacity: 0.4;
    pointer-events: none;
  }
  .plan .section-tag { color: var(--lime-warm); }
  .plan .section-tag::before { background: var(--lime-warm); }
  .plan .section-head { color: var(--lime); }
  .plan .section-head em { color: var(--lime-warm); }
  .plan-intro {
    max-width: 560px;
    font-size: 17px;
    line-height: 1.7;
    color: rgba(237, 228, 211, 0.75);
    margin-bottom: 80px;
  }
  .plan-steps {
    position: relative;
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 1px;
    background: rgba(237, 228, 211, 0.18);
    border-top: 1px solid rgba(237, 228, 211, 0.3);
    border-bottom: 1px solid rgba(237, 228, 211, 0.3);
  }
  .plan-step {
    background: var(--clay);
    padding: 56px 38px;
  }
  .plan-step-num {
    font-family: 'Fraunces', serif;
    font-style: italic;
    font-weight: 300;
    font-size: 64px;
    line-height: 1;
    color: var(--ochre);
    margin-bottom: 28px;
  }
  .plan-step-title {
    font-family: 'Fraunces', serif;
    font-weight: 400;
    font-size: 26px;
    color: var(--lime);
    margin-bottom: 16px;
    letter-spacing: -0.01em;
  }
  .plan-step-body {
    font-size: 15.5px;
    line-height: 1.7;
    color: rgba(237, 228, 211, 0.72);
  }
  @media (max-width: 820px) {
    .plan { padding: 100px 0; }
    .plan-steps { grid-template-columns: 1fr; }
    .plan-step { padding: 40px 28px; }
  }

  /* ───────── ONLY STATEMENT ───────── */
  .only {
    padding: 160px 0;
    background: var(--paper);
    text-align: center;
  }
  .only-quote {
    font-family: 'Fraunces', serif;
    font-weight: 300;
    font-style: italic;
    font-size: clamp(32px, 4.6vw, 64px);
    line-height: 1.15;
    color: var(--clay);
    max-width: 1000px;
    margin: 0 auto;
    letter-spacing: -0.02em;
  }
  .only-quote em {
    font-style: normal;
    color: var(--ochre);
  }
  .only-attribution {
    margin-top: 56px;
    font-family: 'JetBrains Mono', monospace;
    font-size: 11px;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--clay-soft);
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 16px;
  }
  .only-attribution::before, .only-attribution::after {
    content: '';
    width: 40px;
    height: 1px;
    background: var(--line-strong);
  }

  /* ───────── TRANSFORMATION ───────── */
  .transform {
    padding: 140px 0;
    background: var(--lime);
    position: relative;
    overflow: hidden;
  }
  .transform::before {
    content: '';
    position: absolute;
    inset: 0;
    background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 600 600' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='t'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.012' numOctaves='3' seed='6'/%3E%3CfeColorMatrix values='0 0 0 0 0.42 0 0 0 0 0.32 0 0 0 0 0.22 0 0 0 0.3 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23t)'/%3E%3C/svg%3E");
    mix-blend-mode: multiply;
    opacity: 0.5;
    pointer-events: none;
  }
  .transform-inner {
    position: relative;
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 80px;
    align-items: center;
  }
  .transform h2 {
    font-family: 'Fraunces', serif;
    font-weight: 300;
    font-size: clamp(34px, 4.2vw, 56px);
    line-height: 1.05;
    color: var(--clay);
    letter-spacing: -0.02em;
    margin-bottom: 28px;
  }
  .transform h2 em { font-style: italic; color: var(--ochre); }
  .transform-list {
    list-style: none;
  }
  .transform-list li {
    padding: 22px 0;
    border-bottom: 1px solid var(--line-strong);
    font-size: 17px;
    line-height: 1.5;
    color: var(--clay);
    display: flex;
    gap: 20px;
    align-items: start;
  }
  .transform-list li::before {
    content: '✦';
    color: var(--ochre);
    font-size: 14px;
    margin-top: 4px;
  }
  @media (max-width: 980px) {
    .transform-inner { grid-template-columns: 1fr; gap: 40px; }
  }

  /* ───────── CTA ───────── */
  .cta {
    padding: 180px 0;
    background: var(--clay);
    color: var(--lime);
    text-align: center;
    position: relative;
    overflow: hidden;
  }
  .cta::before {
    content: '';
    position: absolute;
    inset: 0;
    background:
      radial-gradient(ellipse at 50% 0%, rgba(138, 109, 68, 0.4), transparent 60%);
  }
  .cta-inner { position: relative; }
  .cta .section-tag {
    color: var(--lime-warm);
    justify-content: center;
  }
  .cta .section-tag::before { background: var(--lime-warm); }
  .cta-headline {
    font-family: 'Fraunces', serif;
    font-weight: 300;
    font-size: clamp(40px, 5.6vw, 80px);
    line-height: 1.02;
    color: var(--lime);
    margin-bottom: 36px;
    letter-spacing: -0.025em;
    max-width: 900px;
    margin-left: auto;
    margin-right: auto;
  }
  .cta-headline em { font-style: italic; color: var(--lime-warm); }
  .cta-sub {
    font-size: 18px;
    line-height: 1.6;
    color: rgba(237, 228, 211, 0.72);
    max-width: 540px;
    margin: 0 auto 56px;
  }
  .cta-actions {
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 22px;
  }
  .btn-cta {
    font-family: 'JetBrains Mono', monospace;
    font-size: 12px;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--clay);
    background: var(--lime);
    padding: 22px 44px;
    text-decoration: none;
    display: inline-flex;
    align-items: center;
    gap: 14px;
    transition: all 0.25s;
  }
  .btn-cta:hover { background: var(--lime-warm); }
  .btn-cta::after { content: '→'; transition: transform 0.25s; }
  .btn-cta:hover::after { transform: translateX(4px); }
  .cta-phone {
    font-family: 'Fraunces', serif;
    font-style: italic;
    font-size: 22px;
    color: var(--lime-warm);
    text-decoration: none;
    letter-spacing: -0.005em;
  }

  /* ───────── FOOTER ───────── */
  footer {
    padding: 60px 56px 50px;
    background: var(--clay-mid);
    color: rgba(237, 228, 211, 0.65);
    position: relative;
    z-index: 2;
  }
  .footer-inner {
    display: flex;
    justify-content: space-between;
    align-items: end;
    gap: 40px;
    flex-wrap: wrap;
  }
  .footer-mark {
    height: 64px;
    margin-bottom: 14px;
    display: block;
  }
  .footer-mark svg {
    height: 100%;
    width: auto;
    display: block;
  }
  .footer-meta {
    font-family: 'JetBrains Mono', monospace;
    font-size: 10.5px;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: rgba(237, 228, 211, 0.5);
  }
  .footer-cols {
    display: flex;
    gap: 56px;
    flex-wrap: wrap;
  }
  .footer-col-label {
    font-family: 'JetBrains Mono', monospace;
    font-size: 10px;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: rgba(237, 228, 211, 0.45);
    margin-bottom: 8px;
  }
  .footer-col-value {
    font-family: 'Fraunces', serif;
    font-size: 17px;
    color: var(--lime);
  }
  @media (max-width: 820px) { footer { padding: 40px 24px; } }

  /* ───────── REVEAL ANIM ───────── */
  .reveal { opacity: 0; transform: translateY(28px); transition: opacity 0.9s ease, transform 0.9s ease; }
  .reveal.visible { opacity: 1; transform: translateY(0); }
  .reveal-delay-1 { transition-delay: 0.1s; }
  .reveal-delay-2 { transition-delay: 0.2s; }
  .reveal-delay-3 { transition-delay: 0.3s; }

  /* ═══════════════════════════════════════════════════════════════
     SHARED ADDITIONS — used by homeowner, designer, calculator, funnel
     ═══════════════════════════════════════════════════════════════ */

  /* current page marker in the nav */
  .nav-links a { padding-bottom: 3px; }
  .nav-links a.current { color: var(--ochre); border-bottom: 1px solid var(--ochre); }

  /* footer links */
  .footer-col-value a { color: var(--lime); text-decoration: none; border-bottom: 1px solid rgba(237, 228, 211, 0.3); }
  .footer-col-value a:hover { border-color: var(--lime); }
  .footer-mark { text-decoration: none; }

  /* ═══════════════════════════════════════════════════════════════
     BRAND MARKS
     Three source files, all trimmed to their ink:
       logo-mark.png        291 x 279   the boxed W on its own
       logo-horizontal.png  1469 x 442  mark + wordmark, side by side
       logo-vertical.png    1284 x 571  mark over wordmark
     The wordmark cap height is only ~11% of the lockup height, so the
     full lockup needs ~100px of height to stay legible. Anywhere
     smaller than that (the nav) gets the mark plus live type instead.

     On the dark footer the art is swapped for a light-ink variant,
     generated from the same source with the alpha coverage preserved:
       logo-horizontal-light.png / logo-mark-light.png
     ═══════════════════════════════════════════════════════════════ */

  /* ───────── NAV LOGO ─────────
     The supplied horizontal lockup, at the size where its wordmark
     still reads. Below 560px it drops to the mark on its own. */
  .nav-logo img { width: auto; }
  .nav-lockup { display: block; height: 80px; transition: height 0.4s ease; }
  .nav-markonly { display: none; height: 44px; }
  nav.scrolled .nav-lockup { height: 64px; }
  @media (max-width: 560px) {
    .nav-lockup { display: none; }
    .nav-markonly { display: block; }
  }

  /* ───────── FOOTER LOCKUP ───────── */
  .footer-mark {
    display: block;
    line-height: 0;
    width: 346px;
    max-width: 100%;
    height: 104px;
    margin-bottom: 18px;
  }
  .footer-mark img { width: 100%; height: auto; display: block; }
  .footer-mark .lockup-stacked { display: none; }
  /* narrow footers get the stacked lockup, which holds its type better */
  @media (max-width: 560px) {
    .footer-mark { width: 208px; height: auto; }
    .footer-mark .lockup-wide { display: none; }
    .footer-mark .lockup-stacked { display: block; }
  }

  /* ───────── SIGNET ON THE PLASTER PANELS ───────── */
  .hero-signet img,
  .page-hero-signet img,
  .portrait-mark img { width: 100%; height: auto; display: block; }
  .page-hero-signet {
    position: absolute;
    top: 28px;
    right: 28px;
    width: 104px;
    opacity: 0.8;
    mix-blend-mode: multiply;
    pointer-events: none;
  }
  @media (max-width: 900px) { .page-hero-signet { width: 82px; top: 20px; right: 20px; } }


  .sr-only {
    position: absolute; width: 1px; height: 1px;
    padding: 0; margin: -1px; overflow: hidden;
    clip: rect(0,0,0,0); white-space: nowrap; border: 0;
  }

  /* ───────── EXTRA SWATCHES ───────── */
  .swatch-painting {
    background:
      repeating-linear-gradient(45deg, rgba(138, 109, 68, 0.14) 0 3px, transparent 3px 16px),
      radial-gradient(ellipse at 70% 30%, rgba(246, 240, 227, 0.6), transparent 60%),
      linear-gradient(120deg, var(--lime-warm), var(--sand));
  }
  .swatch-prep {
    background:
      repeating-linear-gradient(160deg, rgba(246, 240, 227, 0.5) 0 6px, transparent 6px 20px),
      linear-gradient(135deg, var(--lime) 0%, var(--lime-deep) 100%);
  }

  /* ───────── AUDIENCE FORK ───────── */
  .fork { padding: 120px 0; background: var(--lime); position: relative; overflow: hidden; }
  .fork::before {
    content: '';
    position: absolute;
    inset: 0;
    background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 600 600' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='f'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.012' numOctaves='3' seed='11'/%3E%3CfeColorMatrix values='0 0 0 0 0.42 0 0 0 0 0.32 0 0 0 0 0.22 0 0 0 0.32 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23f)'/%3E%3C/svg%3E");
    mix-blend-mode: multiply;
    opacity: 0.5;
    pointer-events: none;
  }
  .fork-inner { position: relative; }
  .fork-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 1px;
    background: var(--line-strong);
    border: 1px solid var(--line-strong);
    margin-top: 56px;
  }
  .fork-card {
    background: var(--lime);
    padding: 48px 44px 44px;
    text-decoration: none;
    display: flex;
    flex-direction: column;
    transition: background 0.3s;
  }
  .fork-card:hover { background: var(--paper); }
  .fork-card-tag {
    font-family: 'JetBrains Mono', monospace;
    font-size: 10.5px;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--ochre);
    margin-bottom: 22px;
  }
  .fork-card h3 {
    font-family: 'Fraunces', serif;
    font-weight: 300;
    font-size: 34px;
    line-height: 1.08;
    letter-spacing: -0.02em;
    color: var(--clay);
    margin-bottom: 18px;
  }
  .fork-card h3 em { font-style: italic; color: var(--ochre); }
  .fork-card p { font-size: 16px; line-height: 1.65; color: var(--clay-mid); margin-bottom: 28px; }
  .fork-card ul { list-style: none; margin-bottom: 34px; }
  .fork-card li {
    font-size: 15px;
    line-height: 1.5;
    color: var(--clay-mid);
    padding: 11px 0;
    border-top: 1px solid var(--line);
    display: flex;
    gap: 14px;
    align-items: start;
  }
  .fork-card li::before { content: '✦'; color: var(--ochre); font-size: 12px; margin-top: 3px; }
  .fork-card-go {
    margin-top: auto;
    font-family: 'JetBrains Mono', monospace;
    font-size: 11px;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--clay);
    display: inline-flex;
    align-items: center;
    gap: 12px;
  }
  .fork-card-go::after { content: '→'; transition: transform 0.25s; }
  .fork-card:hover .fork-card-go { color: var(--ochre); }
  .fork-card:hover .fork-card-go::after { transform: translateX(5px); }
  @media (max-width: 900px) {
    .fork { padding: 80px 0; }
    .fork-grid { grid-template-columns: 1fr; margin-top: 40px; }
    .fork-card { padding: 36px 28px; }
  }

  /* ───────── AUDIENCE PAGE HERO (narrower than the index hero) ───────── */
  .page-hero { padding: 180px 0 100px; position: relative; z-index: 2; }
  .page-hero-grid {
    display: grid;
    grid-template-columns: 1.25fr 1fr;
    gap: 72px;
    align-items: center;
  }
  .page-hero h1 {
    font-family: 'Fraunces', serif;
    font-weight: 300;
    font-size: clamp(42px, 5.6vw, 80px);
    line-height: 0.99;
    letter-spacing: -0.025em;
    color: var(--clay);
    margin-bottom: 30px;
  }
  .page-hero h1 em { font-style: italic; font-weight: 300; color: var(--ochre); }
  .page-hero-sub {
    font-size: 19px;
    line-height: 1.6;
    color: var(--clay-mid);
    max-width: 540px;
    margin-bottom: 44px;
  }
  .page-hero-visual {
    aspect-ratio: 4 / 5;
    position: relative;
    overflow: hidden;
  }
  .page-hero-visual-tag {
    position: absolute;
    bottom: 24px;
    left: 24px;
    font-family: 'JetBrains Mono', monospace;
    font-size: 10px;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--clay);
    background: rgba(246, 240, 227, 0.88);
    padding: 9px 14px;
    backdrop-filter: blur(4px);
  }
  @media (max-width: 900px) {
    .page-hero { padding: 130px 0 60px; }
    .page-hero-grid { grid-template-columns: 1fr; gap: 44px; }
    .page-hero-visual { max-width: 420px; }
  }

  /* ───────── CROSS-LINK STRIP ───────── */
  .crosslink {
    padding: 70px 0;
    background: var(--paper);
    border-top: 1px solid var(--line);
  }
  .crosslink-inner {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 36px;
    flex-wrap: wrap;
  }
  .crosslink-copy {
    font-family: 'Fraunces', serif;
    font-weight: 300;
    font-size: 26px;
    line-height: 1.3;
    letter-spacing: -0.015em;
    color: var(--clay);
    max-width: 640px;
  }
  .crosslink-copy em { font-style: italic; color: var(--ochre); }
  @media (max-width: 820px) { .crosslink { padding: 50px 0; } }